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NEW! Quick & Dirty Music Videos

  • Writer: Anastasios Hamilton
    Anastasios Hamilton
  • Apr 21, 2024
  • 1 min read

Updated: Apr 28, 2024

Your online presence is screaming for content. Anything is better than nothing!




Video plays an important role in a band's promotional efforts, serving as a powerful tool to engage with a wider audience. However, especially during the early stages of a band's journey, expensive and elaborate video productions might not be the best strategy. Fortunately, advancements in technology have popularized semi-professional video production, making it easy to create music promo videos cheaply and quickly.


A modern smartphone equipped with a quality camera can suffice for capturing compelling promotional content for bands or artists. Remember, it's the creativity and concept behind the video (and the song itself!) that captivates fans and audiences, rather than production values alone.


The Hammer Recording Studio operates under a small media production company that specializes in creating affordable video content tailored for various purposes. While larger and more intricate productions are available, sometimes a music video can benefit more through a nimble, run-and-gun approach.


But there's more to music videos than just creativity...


In marketing, there's a principle called the "Rule of 7". It states that a potential customer has to see your product at least 7 times before they buy it. As a musician, the same concept applies: Your name, or brand, has to have multiple points of contact with the general public before they know who you are.


So in this respect, even music videos that are poorly filmed and lack meticulous planning have purpose and value; by increasing your public visibility and putting your name out there in the marketplace.


And this exposure is crucial in attracting fans and growing your fanbase.

 
 
 

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